Launch Lab Creative is a brand identity and design studio on a mission to partner with nonprofits, organizations, and small businesses to achieve their branding and design objectives. A woman-owned business based in the Twin Cities, Minnesota, we help clients strengthen their reach through strategically formed brand identities and distinctive brand experiences by creating memorable and effective brands that positively impact growth.


Erin Gibbons, Creative

Erin founded Launch Lab Creative in 2011 because she has a passion to create visually engaging and effective design. With over 20 years of experience bringing life to brands, from national organizations to local start-ups, she works one-on-one with clients to achieve their branding and design objectives. Her personable style, coupled with a process emphasizing collaboration and results, has earned her rave reviews and repeat project work from her clients. Erin resides in Minnesota with her husband Joe, son Jace, and their fur-tribe, Sammie, Blue, and Louie.

Jennie Tollefson, Brand Strategy

Jennie applies expert knowledge and a passion for building better brand experiences to help organizations achieve their business goals. With a B.A. in Business Administration and over 20 years of experience, including marketing strategy, branding, creative, product development, and communications, she has a unique understanding of the integration of marketing, sales, operations, customer service, and finance. Jennie resides in Minnesota with her husband Jeff and their two rescue dogs Frankie and Olive, and two rescue cats, Lilly and Jack.


  • Branding
  • Brand Identity
  • Logo / Logo Refresh
  • Graphic Design
  • Visual Identity Systems
  • Brand Standards / Guidelines
  • Brand Refresh
  • Marketing Materials
  • Media Kits
  • Sales Collateral
  • Annual Reports
  • Publications
  • Guidebooks
  • White Paper Design
  • Research Report Design
  • Brand Templates
  • Social Media Templates
  • PowerPoint Templates
  • Website Art Direction
  • Packaging
  • Tradeshow / Signage
  • Stationary Systems
  • Brand Strategy
  • Brand Launch Plan
  • Marketing Strategy
  • Messaging
  • Communications
  • Naming


  • Beespa
  • Brooklynk
  • Clean Grid Alliance
  • City of Saint Paul Right Track
  • Dropcap Publishing
  • EdAllies
  • Every Hour Counts
  • Friends of Hennepin County Library
  • Genesys Works
  • Hillcrest Media Group
  • Hennepin Technical College
  • Ignite Afterschool
  • Jerome Foundation
  • K. Hovnanian Homes
  • Literacy Minnesota
  • Merchology
  • ¬†Minnesota Compass
  • Minnesota Department of Employment and Economic Development
  • Minnesota Technology Association
  • MonkeyBar Managament
  • Parley Lake Winery
  • Partners in Food Solutions
  • Peery Foundation
  • Propel SEL
  • Revel Health
  • Risalto Health
  • Search Institiute
  • University of Minnesota